Plan Zero
Forever changing the world of Tricking.
Tricking's Biggest Media House and Clothing Brand
Plan Zero was launched in the summer of 2014. The objective — to fill a void in the market for high quality streetwear and performance clothing for Tricking.
Founder
Branding
Website Design
Apparel Design
Shopify Development
Everything Else
300000+
Followers
12000+
Items of Clothing Sold
44.2M+
Video Views
Building a brand on a global scale
A streamlined experience.
Branding Identity
A dynamic brand that remains cohesive whilst it grows with each clothing collection.
Website Design
Mobile Optimised web store for our limited number of items. Intuitive, easy.
Shopify Integration
Powered by Shopify, built on a theme and modified to fit for purpose and aesthetic.
Apparel Design
The clothing is designed by myself. Inspired by streetwear, rooted in tricking culture
Online Marketing
Organic customer growth with a strong brand strategy and social media presence.
Photography
All photography assets have been produced in-house by myself.
A constant progression.
From its inception Plan Zero was respected and supported highly by the tricking community. Throughout 2016 PZ dived into creating Tricking media. This has since went on to take the brand into new heights and into the eyes of millions. Covering all the major tricking events as well as vlogs and tutorials to give a personal touch to the brand, it has solidified itself into the history of the growing sport that is Tricking.
